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Meet The Executive Team:

Over the years, Fitness 805 has graciously amassed a large following of professionals in the Health and Wellness industry. Below, we’d like to introduce you to the team behind the scenes:

Meet the Team: Jason Baker

Jason Baker


As the Founder and CEO of Fitness 805, Jason is constantly innovating solutions to not only create success for our clients, but for our team as well. This devotion has landed him recognition in numerous publications regarding his expertise within the fitness industry. He founded Fitness 805 in 2006 after identifying the need for quality health professionals and services.

Coming from a background of personal training, Jason’s success stories range from co-founding SWEAT Outdoors, which sold in 2016, to building gyms and developing corporate wellness programs for some of Santa Barbara County‚Äôs largest employers.

Jason currently lives in Santa Barbara, CA with his wife, Wendy, and two kids, Taylin and Rylie. In his down time, he enjoys everything the outdoors has to offer including trail running, mountain biking, backpacking, golf and long walks on the beach.

Meet the Team: Wendy Baker, TITLE

Wendy Baker


Wendy is a native Californian born and raised in Tahoe City, CA, and has worked in the health and fitness community in Santa Barbara as Fitness 805’s CFO since 2006. She received her B.A. degree in Psychology from the University of California, Santa Barbara in 2002 and, having a knack for detail, she has been passionate about bookkeeping since the inception of Fitness 805.

During the past 10 years, she has developed accounting systems for Fitness 805 and SWEAT Outdoors. Through her work, she has successfully developed trust and confidence our clients and health professionals have come to expect.

In her spare time she really enjoys writing about herself in the third person, and spending quality time with friends and family.

Meet the Team: Vince Rains, COO

Vince Rains


Coming from a background in sales, management, and marketing, Vince always had a passion for fitness. This passion was finally channeled into Fitness 805 once Vince joined the team in early 2013. As the Operations Manager for SWEAT Outdoors, which was sold by Fitness 805 in 2016, Vince helped grow the weekly summer bootcamp into a successful, award winning, full membership program.

Vince enjoys being able to design functional, visually aesthetic fitness centers, creating dynamic wellness programs for some of Santa Barbara County’s largest employers, managing our health professionals, and building back-end systems to streamline Fitness 805’s processes.

Hailing from the mean streets of Lompoc, CA, you can usually find Vince hanging out at our local beaches and trails with his wife, Kaylee, and two children, Scarlett and Logan.